Seeing is believing—and once they see it, they want to save it. Conscientious, respectful ecotourism can help local people earn vital income—and encourages residents and visitors alike to recognize the long-term advantage of conserving polar bears and their habitat. After all, it's a habitat we share.
Well-managed tourism also enlightens and inspires visitors to see the necessity of safeguarding the future of polar bears and their arctic wilderness—it connects people to nature. With charismatic animals like the polar bear, having the opportunity to literally look one in the eye can transform perspectives and encourage people to become more engaged in conservation.
Careful management of ecotourism will become increasingly important as the Arctic melts and human activity increases in the polar bear’s habitat. Adaptive management will help ensure that recreational activities don't have a negative impact on polar bears and other arctic wildlife.