• © Daniel J. Cox/NaturalExposures.com

    The storm is over and it’s time to get up. Polar bears wait out bad weather by curling up in the lee of snowbanks. They can stay there for days if necessary.

About Us

Polar bears. They’re what we’re all about. Entirely.

We know that if we can assure the survival of the polar bear—the creature in most immediate peril from climate change and pollutants—we’ll have created a better planet for all its flora, fauna, water, and air.

Time is of the essence. And we have some distance to go. 
But we’re optimistic. We’re impassioned. And we’re resolute.

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Bering's limited edition Time to Care watches are dedicated to the protection of polar bears.