Polar Bear Week

© Craig Taylor
Sunday, November 11, 2012 - 10:58

Shark Week, Schmark Week! You’ve no doubt heard of our International Polar Bear Day on February 27th, a day of action on climate change.

Well, this year—for the first time ever—we’re launching a Polar Bear Week in conjunction with the live broadcasts of the polar bear migration from Churchill, Manitoba, with our partners explore.org and Frontiers North Adventures. The idea is simple: to turn the non-stop, live coverage of the polar bears’ wait for freeze-up into an annual global event focused on the threats polar bears face in one of Earth’s most fragile ecosystems.

The kick-off is November 12th and media around the world will showcase the event, drawing attention to the Polar Bear Cam and the plight of polar bears in a warming world.

We’re inviting you to join in by:

  • Watching the Polar Bear Cam for inspiration
  • Sharing the cam link
  • Taking part in our My Planet, My Part online community, where you can commit to reducing your carbon footprint, share photos and ideas, and connect in our forums with like-minded people around in the world.

Momentum is building for action on reducing greenhouse gas emissions. Thank you for doing your part by becoming part of the solution!

 

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