September 26, 2008
Target Audience: senior citizens
Goals:
To raise awareness and educate senior citizens in ways they can power down.
To distribute CFL light bulbs to senior citizens.
To raise awareness about the plight of the polar bear.
Overview:
At the end of August, we met with the marketing director of Passavant Retirement Center. We were pleased to here that Passavant had a corporate relamping and had changed their incandescent with CFLs two years ago. Many of Passavant’s residents live in homes, apartments, or cottages on the campus. We targeted these residents and scheduled our event for September 26 at the fitness center at Passavant Retirement Center. The day of the event, we set up our tables while the senior citizens were exercising. On one table, we had all of our door prizes. Through a donation from Wal-Mart, we bought a 3-way CFL light bulb, eco-friendly pillow, flashlight, and Wal-Mart friendly green bags. We also bought Barns & Nobles “green” shopping bags as door prizes along with a Siemens hat and Good Humor-Klondike T-shirt. On the other table, we had all of our handouts and giveaways for the senior citizens. These included pens, key chains, notepads, and magnets from the Department of Energy and brochures from Energy Star. Also on the table were CFL light bulbs for them. We distributed 42 CFL light bulbs at that time explaining the importance of reducing CO2 to each resident. We left the remaining CFL light bulbs at Passavant’s Main Building for distribution to the residents as they came for dinner that evening. Although we had hoped to interact with all the residents, we had other obligations that evening. The staff said they would distribute them for us. We stuffed the bags with our remaining giveaways and brochures.
Measurement:
The residents were very appreciative for receiving the CFL light bulb and some already were knowledgeable about the CFL’s energy saving capabilities.
85 CFL light bulbs were distributed between both locations
880 lbs of carbon dioxide saved in a 20 watt CFL’s lifetime
85 20 watt CFL light bulbs X 880 lbs = 74,800 lbs
74,800lbs = 37.4 tons of carbon dioxide reduced
Photos:
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